Lease Pricing Framework
A. Pricing Guidelines
Our tiered-pricing model is designed to balance fairness, accessibility, and brand value with full transparency
Base Annual Rate (BAR): a reference price in $OC for a standard mid-tier @Name.
Tier Multiplier (TM):
Prime (global icons, Tier-S): 4.0–8.0× BAR
Core (major brands/figures, Tier-A): 2.0–4.0× BAR
Standard (recognizable names, Tier-B): 1.0–2.0× BAR
Demand Modifier (DM): 0.8–1.5 based on inbound requests, traffic, and platform metrics.
Risk/Complexity Modifier (RCM): 0.8–1.3 for edge cases (homonyms, legal complexity, support burden).
Formula (illustrative): Annual Lease in $OC = BAR × TM × DM × RCM
Examples (illustrative only):
Tier-S: @TaylorSwift → BAR 100k $OC × 5.0 × 1.3 × 1.0 = 650k $OC / year
Tier-A: @Cartier → 100k × 3.0 × 1.1 × 1.0 = 330k $OC / year
Tier-B: @TheScream → 100k × 1.5 × 1.0 × 1.0 = 150k $OC / year
Final rates are quoted in $OC at time of contracting. First-year discounts, activations, or service bundles may apply.
B. IP Verification & Onboarding
Verification Evidence (examples):
Trademark/registration or official identity documentation.
Signed letter of authorization from the rights holder or agent.
Cross-verified control of official domains/accounts (DNS TXT record, verified socials, or notarized attestation).
Onboarding Steps:
1) Identity & IP Rights verification
2) Lease Quotation & Annual Lease Agreement Signing
3) $OC payment & @Name activation support
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